TRAINING

Our different training courses adapted to your needs

CB2i Consulting is proposing as well training workshops and internal seminars to strengthen the expertise of your teams in Market Intelligence, International Marketing and Business Development Export.


These training courses offer the opportunity to exchange many years of experience in managing export activities and management best practices in various intercultural contexts. Particular attention is paid to countries such as Germany and Japan.

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Intercultural Management Training

Working with multicultural teams

Depending on your international development needs and problematics, different topics can be studied such as:



  • Managing an international sales force,
  • Piloting a project in a multicultural environment,
  • Strengthening collaboration through CFTs (Cross-functional teams),
  • Working in a Franco-German context,
  • Working in a Franco-Japanese context,
  • Becoming an interface between 2 cultures (Example - Asia and Europe),

International Marketing Training

Gaining in agility and efficiency

Depending on your international development needs and problematics, different topics can be studied such as:


  • Conducting a Marketing audit,
  • Defining an International Marketing strategy,
  • Producing simple and targeted content in your communication campaigns,
  • Animating communities and developing international networking,

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International Marketing Training

Gaining in agility and efficiency

Depending on your international development needs and problematics, different topics can be studied such as:


  • Conducting a Marketing audit,
  • Defining an International Marketing strategy,
  • Producing simple and targeted content in your communication campaigns,
  • Animating communities and developing international networking,

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Export Business Development Training

Aligning Marketing and Sales

Depending on your international development needs and problematics, different topics can be studied such as:


  • Integrating innovation as a lever to conquer new markets and train the sales teams accordingly,
  • Working with the ABM (Account-Based Marketing) method in niche markets,
  • Mastering the techniques of intercultural negotiations,
  • Becoming an agile and efficient business developer through a synchronized alignment of digital marketing and sales skills,

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Export Business Development Training

Aligning Marketing and Sales

Depending on your international development needs and problematics, different topics can be studied such as:


  • Integrating innovation as a lever to conquer new markets and train the sales teams accordingly,
  • Working with the ABM (Account-Based Marketing) method in niche markets,
  • Mastering the techniques of intercultural negotiations,
  • Becoming an agile and efficient business developer through a synchronized alignment of digital marketing and sales skills,


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Contact us for more information on our training sessions

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