Supporting you through tailor-made services to achieve your international projects
The export world has seen many organizational changes over the last months and new trends have emerged.
As part of an internationalization strategy, it is now necessary to better prepare your Export teams and to support them with a synchronized alignment of sales and marketing in order to make the introduction of new products more efficient. Indeed, innovation is an excellent lever for promoting your international activity and ensuring a permanent presence in foreign markets.
CB2I Consulting offers you a range of flexible services to support you in your export projects and the promotion of your innovations:
- We analyse the business ecosystem and confirm the match between your offer and the targeted market.
- We evaluate the best strategy to grow in the selected market considering your resources, and then stay by your side to implement the roadmap.
- We optimize your content marketing strategy and create high quality content to increase your visibility.
- We animate your community of partners and cultivate your brand awareness in the ecosystem.
- We help you to develop strategic customers with ABM (Account-Based Marketing) and support your sales team in the closing phase.
Market Intelligence
Market observation and strategic information management
The success of an export project and, above all, the permanent anchoring of your innovations in the market depend on a good understanding of the business ecosystem. With high-quality Market Intelligence work, you can structure your strategic vision and then define the appropriate action plans based on market expectations.
CB2i Consulting helps you to distill a culture of Market Intelligence within your teams. More than a simple set of tools, the approach is a posture, thus making the management of strategic information a key to competitiveness.
In this first step, we will help you to better understand the ecosystem of the selected market. Here are some points:
- Market analysis (trends, market potential and size assessment...)
- Competitive analysis (competition intensity, the scope of the competitive landscape...)
- Key factors for commercial success,
- Specific rules and regulations,
- Targeted search for partners in the ecosystem
International Strategy
Definition of your strategy and roadmap
After having analyzed and understood the business ecosystem, a strategic thinking takes place within the teams to ensure a match between the objectives and the allocated resources.
For this step, CB2i Consulting helps you consolidate your strategic choice on the market segment, validate the positioning of your offer, as well as the resources and skills. Then it will be the question of defining your B to B personas and your target prospects, being careful to stay focus in order to maximize your chances of success. Particular attention will be paid to prescribers, experts, influencers and partners of the ecosystem.
In addition to strategic thinking, we support you in defining your roadmap and in controlling the implementation of measures. This includes the following points:
- The goals to be achieved
- The analysis of the project phases and the associated tasks,
- The planning, implementation and monitoring of the different phases,
- The choice of the commercial organization mode,
Content Marketing
Editorial strategy and content production
In order to gain visibility and position yourself, Content Marketing allows you to showcase your market knowledge and know-how.
This phase is essential to be recognized within the ecosystem and subsequently facilitate the introduction of your product / service in your community.
CB2i Consulting supports you in your editorial strategy in order to effectively promote your content and generate new leads for your sales teams. This step incorporates elements such as:
- Definition of an editorial content plan,
- Production of simple and targeted content in your communication campaigns: newsletters, e-books, articles, blog posts...
- Writing content in German and English,
- Practice of copywriting and storytelling,
- Preparation and implementation of targeted email campaigns,
- Control of a balance between Inbound and Outbound Marketing,
Community Management
Animation of your community
After the attention phase and the interest aroused by your offer through Content Marketing actions, it is now time to move to the prescription stage with more detailed information to bring you closer to the commercial transaction.
CB2i Consulting supports you in the animation of your community, by representing you during webinars or videoconferences in order to coordinate wider discussions on your solutions.
The animation of your community concerns face-to-face and remote discussions.
The paradigm of international business discussions is changing, and it is obvious that the digital dimension will be a major component of discussions in the future. CB2i Consulting assists you in the animation of your community and the highlights of the customer relationship:
- Social networks,
- Webinars,
- Videoconferences,
- Meetings on customer site with your teams,
- Participation in international fairs,
ABM (Account-Based Marketing)
Focus on strategic accounts
ABM is a go-to-market strategy to acquire specific target customers and expand existing customers. Instead of casting a net into the sea and waiting for the big catch, the ABM is focusing specifically on the "hunt".
ABM is a “zero waste” marketing where the waste of time and resources is excluded. This personalized approach, by aligning Marketing and Sales, generates more growth with strategic accounts who will tomorrow be the best ambassadors of your innovations abroad.
CB2i Consulting assists you in your ABM process with the following elements:
- Preparation of the field and targeting of the key account,
- Definition of the ABM strategy, objectives and resources to be allocated,
- Personalization of communication,
- Establishment of performance indicators,
Intercultural Negotiations
Support and training of your export teams
The effects of the intercultural dimension in negotiations can cause you to lose your usual orientation in negotiations. However, this subject can be worked on. It simply requires skills that will grow stronger over time, if the means are available. This cocktail of "soft skills" can be worked on through experiments and training.
CB2i Consulting is supporting you to strengthen the soft skills of your teams, especially the aspects of openness, the importance of constructive dialogue and the collaborative approach. We help you achieve the last few meters of the ascent and plant your flag on the mountain top:
- Coaching the sales force in the preparation stages,
- The definition of a winning negotiation strategy,
- Participation in intercultural negotiations and closing,
- Training your sales teams to align Marketing and Sales to gain autonomy and be more efficient in future contract negotiations,
